Stop Asking Where are Mortgage Rates? And Start Asking About...

Today I want to give you a question you must ask when you’re ready to buy a home. 

Every single one of our clients asks us Where are mortgage rates?

While mortgage rates are significant, it’s only half the picture. I want you to be fully informed. 

Most mortgage salespeople want to keep their focus on mortgage rates simply because they feel this is where they can be most competitive. 

If you only ask about mortgage rates. You’re only getting information about your principal loan. 

I want you to start asking about APR. 

The Annual Percentage Rate is calculated annually and factors in other items like mortgage insurance costs and Closing costs. 

It does you no good to have the lowest mortgage rate with the highest APR. 

Moving forward, be sure to get and know your Annual Percentage Rate.

An outstanding mortgage professional understands how important mortgage rates are to you. However they won’t wait for you to ask about Your annual percentage rate. At their very first opportunity within your loan process, they’re running to educate you about the Annual Percentage Rate.

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