Stop Asking Where are Mortgage Rates? And Start Asking About...

Edgar DeJesus • May 20, 2021

Today I want to give you a question you must ask when you’re ready to buy a home.

Every single one of our clients asks us Where are mortgage rates?

While mortgage rates are significant, it’s only half the picture. I want you to be fully informed.

Most mortgage salespeople want to keep their focus on mortgage rates simply because they feel this is where they can be most competitive.

If you only ask about mortgage rates. You’re only getting information about your principal loan.

I want you to start asking about APR.

The Annual Percentage Rate is calculated annually and factors in other items like mortgage insurance costs and Closing costs.

It does you no good to have the lowest mortgage rate with the highest APR.

Moving forward, be sure to get and know your Annual Percentage Rate.

An outstanding mortgage professional understands how important mortgage rates are to you. However they won’t wait for you to ask about Your annual percentage rate. At their very first opportunity within your loan process, they’re running to educate you about the Annual Percentage Rate.

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Call or text 561-223-9347 or email edgar@treasurecoasthomeloans.com to discuss your loan.

Loan approval is not guaranteed and is subject to lender review of information. All loan approvals are conditional and all conditions must be met by the borrower(s). A loan is only approved when the lender has issued approval in writing and is subject to all lender conditions. Any specified rates and terms are contingent upon loan approval and are subject to change without notice due to unpredictable market conditions. Innovative Mortgage Services, Inc. is a Florida licensed lender. Company NMLS #250769. Originator NMLS # 230414. Florida Mortgage Lender License, License/Registration #: MLD178 Florida. Mortgage Lender Servicer License, License/Registration #: MLD2167 Equal. Equal Housing Lender

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